Brand Manager
Company Description
EBIN NEW YORK is a leading brand in the beauty industry that believes in everyday beauty. We value creative freedom and accessibility for everyone. We constantly strive to surpass expectations and lead the trend in beauty innovations. Our commitment is to celebrate your authentic self and inspire you to find beauty in everyday life. Join our team and help us reinvent the beauty industry.
Role Description
This is a full-time on-site role located in South Hackensack, NJ. The Brand Manager is responsible for developing and maintaining our recently acquired brand's identity, reputation, and market presence. Brand Manager plays a crucial role in creating and maintaining a strong, positive brand image, which can significantly impact the EBIN's success and customer loyalty.
*Salary will be negotiated in further discussion.
Roles & Responsibilities
- Brand Strategy: Developing a clear brand strategy and vision, including defining the brand's values, mission, and goals.
- Market Research: Conducting research to understand the target audience, market trends, and competitors to refine brand strategies.
- Brand Positioning: Identifying the unique selling points of the brand and positioning it effectively in the beauty market.
- Brand Identity: Managing the visual elements of the brand, including logos, design, and brand guidelines to ensure consistency.
- Marketing Campaigns: Creating and overseeing marketing campaigns and initiatives that promote the brand, including advertising, digital marketing, and social media.
- Public Relations: Building and maintaining relationships with the media, influencers, and stakeholders to enhance our brand's image.
- Brand Monitoring: Monitoring brand performance, customer feedback, and market perception to make necessary adjustments.
- Brand Guidelines: Creating and enforcing brand guidelines to ensure consistent brand representation across all communication channels.
- Team Leadership: Leading a team of marketing professionals, designers, and others to execute brand strategies.
- Performance Analysis: Measuring the success and effectiveness of brand strategies and making data-driven decisions for improvements.
Qualifications
- Bachelor's degree in marketing or a related field
- 4~6 years of experience in marketing and or e-commerce
- Bilingual in Korean and English
- Strong interpersonal and problem-solving skills
- Beauty, Fashion or wellness industry experience is a plus.
