Content & Influencer Marketing Specialist

JOB TITLE: Content & Influencer Marketing Specialist  

REPORTS TO: Marketing Manager

DEPT: COSYUREE 

CLASSIFICATION: FT/In Office/Non-Exempt

 

ABOUT EBIN NEW YORK

EBIN NEW YORK is a leading beauty brand specializing in hair care, cosmetics, lashes, and nail products since 2014. Our mission is to empower beauty enthusiasts with innovative, high-quality products that celebrate diversity and individual expression.

 

ROLE OVERVIEW

We are seeking a highly motivated and beauty-savvy individual to join our team as a Content & Influencer Marketing Specialist. In this role, you will lead influencer collaborations, livestream initiatives, and community-building efforts to grow our brand presence across key digital platforms.

 

KEY RESPONSIBILITIES

•    Identify and engage with influencers and content creators for brand collaborations
•    Develop and manage influencer campaigns to increase brand awareness and drive sales
•    Maintain strong relationships with creators and coordinate content deliverables
•    Plan and execute social media campaigns across TikTok, Instagram, and other channels
•    Host and participate in TikTok Live streams to demonstrate products and engage with the audience
•    Support activity on TikTok Shop, Amazon Creator Connect, and other emerging platforms.

DUTIES & RESPONSIBILITIES

●    Create, produce, and publish captivating and entertaining content on TikTok, Instagram, YouTube Shorts, and Pinterest.
●    Combine a deep understanding of the target customer and brand positioning with engaging content.
●    Closely collaborate with Marketing Manager to develop and maintain monthly content calendar focusing on continually strengthening engagement
●    Engage with our social media community members daily, acting as the voice of the brand with a deep understanding of the customer and resolving any customer service issues that may arise.
●    Storytelling through compelling content that drives high-value engagement from the audience and grows followers.
●    Engage 1 on 1 with the community to generate brand love and loyalty.
●    This role requires a brand publisher mindset: to create the content our audience is 
looking for (reels, video, carousel, still imagery) and then to optimize the path to conversion (sales).
●    Be a product expert – study product sheets, ingredients, and various application techniques and work with members of product and marketing to answer any product/application questions
●    Idealize, manage, and coordinate the creation of content for all our social media platforms.
●    Consistently monitor & report on community health metrics, and create weekly content reports showcasing the performance of priority social channels with Marketing Manager
●    Stay up to date on trends both in the beauty space and digital space and report out findings to the social team
●    Identify new opportunities for community engagement & growth across social channels
●    Find & flag user-generated content (UGC) for re-posting purposes
●    Gather, summarize, and share product feedback to inform product and marketing strategies
●    Manage giveaway process
●    Work closely with marketing team to ensure the team meets engagement and acquisition goals

 

QUALIFICATIONS AND SKILLS

●    2+ years of experience in influencer marketing, social media, or brand partnerships 
●    Must be familiar with Canva, TikTok Shop, Shopify, Amazon Creator Connect, and influencer outreach tools.
●    Passion for skincare, especially K-beauty, and a strong understanding of current beauty trends
●    Confident and comfortable being on camera for live content
●    Creative & analytical thinker: you are both right-brained and left-brained with the ability to think big picture and dig into the data to solve problems.
●    Strong analytical skills and ability to leverage data to identify actionable insights and optimize campaign performance.
●    Excellent oral, written, and interpersonal communication skills, with the ability to get your point across in a succinct and professional manner.
●    Self-motivated, highly organized & comfortable managing multiple work streams at once with high attention to detail. 
●    You thrive in fast-paced environments. 
●    Strong desire to join a disruptive high-growth consumer brand & pursue a career in marketing.   
●    Must have experience in content creation and content batching.
●    Ability to prioritize and work on multiple projects in a deadline-driven environment.       
●    Ability to work independently as well as collaboratively.

 

WHAT WE OFFER

●    Competitive salary and benefits package
●    Lots of other perks – for ex: Meal support program
●    Opportunity to work with a passionate and innovative team.
●    Career growth and development opportunities.
●    A dynamic and inclusive work environment.

 

HOW TO APPLY

Interested candidates are invited to submit a resume to  resumes@ebinnewyork.com detailing your qualifications and related skills – please reference the following in the SUBJECT,  “CONTENT & INFLUENCER MARKETING SPECIALIST APPLICATION”

EEO STATEMENT

EBIN NEW YORK is an equal employment opportunity employer that seeks to comply with all current federal, state, and local laws and regulations. All employment and employment opportunities at EBIN depend entirely upon an individual’s qualifications, abilities, attitude and performance.